Be Icon Srl - Official Bollé Store
Bollé products in Alessandria
Be Icon Srl, located in Alessandria, is part of the authorised retailer network for Bollé, a premium brand renowned for its sunglasses, ski goggles and helmets combining optical performance with contemporary design.
Sport enthusiasts, outdoor adventurers and lifestyle customers will find a wide selection of Bollé products featuring advanced optical technologies designed to deliver visual comfort, protection and style in any condition.
In Alessandria, Be Icon Srl helps skiers, riders and outdoor enthusiasts find the right Bollé equipment for a visual and sporting experience that matches their ambitions.
Our featured products
Ophthalmic
At Be Icon Srl in Alessandria, discover the Bollé eyeglasses collection — frames where precision optical engineering meets contemporary design. Globally recognised for its expertise in visual protection, Bollé brings its technical know-how to prescription frames built for everyday comfort. Lightweight, durable and crafted from high-performance materials, they adapt to every lifestyle. Visit Be Icon Srl to try on the collection and find the Bollé frame that matches your vision.