Be Icon Srl - Official Bollé Store

Be Icon Srl, located in Alessandria, is part of the authorised retailer network for Bollé, a premium brand renowned for its sunglasses, ski goggles and helmets combining optical performance with contemporary design.

Sport enthusiasts, outdoor adventurers and lifestyle customers will find a wide selection of Bollé products featuring advanced optical technologies designed to deliver visual comfort, protection and style in any condition.

In Alessandria, Be Icon Srl helps skiers, riders and outdoor enthusiasts find the right Bollé equipment for a visual and sporting experience that matches their ambitions.